Social Networking and Social Media Nowadays - 2587 Words

INTRODUCTION In the current day, there is an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The idea of viral marketing is that it is internet advertising or marketing that spreads exponentially whenever a new user is added (Viral Marketing, 2014). Viral marketing is implicitly seen on a daily basis and the development of social media and social networks has aided its growth and increased its distribution. A social network is defined as a system of friends and personal contacts, with a website or online service that enables this communication, or as an online community of people with mutual interests who use a website or other technologies to communicate with each other and share information (Howe, 2010). Social media has provided a platform for social networking, and is defined as any tool or service that uses the internet to facilitate conversation (Lamb, 2013). Marketing is no longer focused on solely making the sale, but is also interested in building customer relationships and customer loyalty. This has created the need for marketersShow MoreRelatedImpact Of Technology In Fashion921 Words   |  4 Pagesmeans it would take extended amounts of time to spread ideas of fashion from one place to another. The influence of technology on the fashion industry cannot be overlooked. Fashion is being rapidly offered to consumers at an amazingly fast rate. Nowadays anybody can have anything they want within the reach of a button on a phone or computer screen, fashion is instantaneous. It used to be following style patterns included venturing to the far corners of the planet in a group of 10 to create a reportRead MoreSocial Media And Social Networking921 Words   |  4 PagesSocial media is the communication between individuals and groups to share and exchange their ideas through internet. The social networking is part of social media which plays t he important role in today’s life. The biggest impact of the social networking is on children, youngs, and adults. Nowaday children are growing up surrounded by technology. They like to use technology such as mobile, tablets, and computers because they can connect easily to social network. We all know how important social networkingRead MoreSocial Media Effects On Relationships1338 Words   |  6 PagesSocial Media Interaction Effects on Relationships Social media have become integrated deeply in people’s daily lifestyle. People inherently like relationships and social interactions. Social media platforms are web-mediated technology, or applications where it allows people to perform an individual account or group account, enabling them to post statuses, comments, pictures and even articles. They accomplish a long friends list and many social interactions whether real-life friends or online friendsRead MoreArgumentative Essay On Social Media1082 Words   |  5 PagesArgumentative essay on social media Nowadays, we are living in the most advanced technology era as we have a lot of gadgets to communicate with each other. Just a few decades back, people had to wait for a week or two to receive a letter but now, we able to talk, char and make friends in a mere twinkling of an eye. Social media has become part and parcel of our everyday lives. The idea behind the social media is to enable us to hold better contact with friends, family and new people. There are manyRead MoreSocial Media And Its Effect On Society1155 Words   |  5 PagesSocial Media Today, there are just over 3 billion active internet users. Today using social media is the most common activity of children. People have technology right at the tip of their fingers, which isn’t exactly a good thing. Internet use is changing the way people are living their lives, and causing unhealthy addictions. Social networking sites do have a beneficial effect. They make it easier to keep up with their distant friends and family. However, these sites are preventing real life relationshipsRead MoreSocial Media And Its Impact On Buying Habits, Schooling, And Relationships1557 Words   |  7 Pagesreally think about social media has now made a substantial impact on buying habits, schooling, and relationships. However, networking through social media plays a larger role in human lives than one may realize. When I hear the statement ‘everyone is a result of his or her surroundings’ has verified to be correct when discussing the effect of social media and web sha ring. It is truly amazing to see that scientists have proposed that most social networks mainly upkeep current social relationships. FacebookRead MoreAn Addictive Amount Of Social Media1595 Words   |  7 Pagesbreathing to teens nowadays. But for some users, these online networking services are deemed to be so addicting, that it affects their cognitive function during the day, and ability to get an acceptable amount of sleep each night. When a person doesn’t achieve a proper amount of sleep, it substantially alters their health. Lack of sleep can cause fatigue, forgetfulness, weight loss or gain, serious health problems, and cognitive function (â€Å"10 Things† 1). As a result, social media affects it’s usersRead MoreEffects Of Modern Socialization Networks On Youth1260 Words   |  6 Pagesdisorganization. Introduction Social media is known as new media with having many features.It provides many facilities like texting,images or document sharing,communicating with audio ,video sharing,linking with all over world, direct connecting. Social networking on provides great help using the internet to connect with their friends, family and colleagues. The most well-traffic having social media sites are named as LinkedIn, Instagram, Twitter and Facebook. TheseRead MoreAdvantages of Social Media for Teenagers Essay1509 Words   |  7 Pagesis very into social media. Social media has become a part and parcel of everyone’s life. Even kindergarden students have at least a little knowledge on social media. Social media is defined as a relationship that exist between network and people. A very common and widely used example of social media would be web sites for social networking and microblogging. Examples of utmost used social networking sites are â€Å" Facebook Ë ® and â€Å" Twitter Ë ®. Nowadays coming across kids on social networking sites has becomeRead MoreDetrimental Traditional Media and Social Media1460 Words   |  6 PagesI. INTRODUCTION Media plays a great role in allowing the people to be informed, to be educated or to be entertained. People, especially teenagers, are purposely or unknowingly connecting to each other by communicating and informing themselves about the latest trends, events and happenings in the community. They are fed by information regarding different issues that happen in their day-to-day activities. Also, they are pleased by the good reviews of media but along with its swift development